Thursday, March 25, 2010

Business Mission Statement

Choosing a perfume is an intense decision. You have to like how it smells and people around you need to have the same appeal. It needs to be an aroma that you can live with smelling like for the day. Je Suis Moi is the perfume that made just for you, the natural, easy going, simple kind of girl. It’s scent is vanilla and a hint of freesia. It is a perfume you can wear anywhere and at anytime. It is a perfume made for the everyday, average girl looking to spice up their life with a hint of freedom. Je Suis Moi is targeted for the Generation Y women. These women “have already started their careers, and are making major purchasing decisions” (MKTg3, McDaniel Lamb Hair, Ch 3, pg 35.)

These women are starting out in the world and are learning what they are interested in buying and wanting. Je Suis Moi would be a perfect addition to their new found life style and interests.

“An individuals’s buying decisions are further influenced by psychological factors: perception, motivation, learning, and beliefs and attitudes.” (MKTG3, McDaniel Lamb Hair, Ch 5, pg 76).

We hope to build new customers relationships with this new product because, “attracting new customers to a business is only the beginning.” (MKTG3 McDaniel Lamb Hair, Ch 1, pg 7)

Thursday, March 18, 2010

Week 10 EOC- Volkswagen

Volkswagen Beetle, which was originally called Kafer.

Hitler was responsible for giving the order for the Volkswagen to be produced in 1933.

The Volkswagen Beetle was started by Hitler to be 'The People's Car'. Looking at the way it has changed over the years and the fondness people have for the cute car; would stand to prove Hitler's goal was actually reached.

A Stuttgart based design company, owned and run by Ferdinand Porsche, in April 1934 was given the important task of designing this special car within 10 months.

The price was to be kept as low as possibly, in order to make the car affordable to the masses.

In 1937, the Volkswagenwerk GmbH was created. Volkswagen literally means "car of the people".

In the 1930s, Hitler had forced all Germans to enroll in the German Labor Front, and made them pay membership dues. 10% of those dues went to a branch of the front called "Strength Through Joy," or "Kraft dutch Freude." The branch was in charge of recreation and sports. In Hitler's view, that covered motoring, so funds from Strength Through Joy (KdF) were funneled to build an automobile plant.

At the meeting Hitler was very optimistic but had a few demands before being willing to sign a contract. These were: The car should be able to carry two adults and three children. It should have a cruising speed of 100 km/h. The fuel consumption should not exceed 0,8 liter per 10 km. The engine had to be air cooled. The car should also be able to carry three soldiers and a machine gun!! The price should be less than 1.000 RM.

1955, August 20. 1 million cars produced.

1981, May 15. The 20 millionth bug rolls off the assembly line in South America.

In Mad Men they talked about the Volkswagen Bug Ad for 15 minutes. They mentioned how honest Volkswagen was being about the car being a lemon. In the episode the men mentioned that they didn’t know if they should make fun of Volkswagen for their ad or if they should laugh at the car itself, because it was so small and ridiculous. They did not understand why people were being the car but I think they realized that because Volkswagen was so honest and left their ad layout design so simple that people were buying it. The Volkswagen Beetle was also very affordable to everyone. Volkswagen didn’t need a overly done up ad that distracted the customer from the ad. The simplicity of the ad allowed to actually read what was written on the ad itself. You were able to make a decision on the car just buy looking at the ad. Volkswagen wasn’t trying to hide anything and I think that may be the reason Drapper and the other men were able to have a 15 minute conversation on one car ad. They weren’t sure if they liked it at first because it was different than what they were used to.

Thursday, March 11, 2010

Week 9 EOC- $10 McDonald's Burger

McDonald's could definetely sell a $10 burger, all that they would need is value. Premium ground beef, the very best and freshest of lettuce, onion, and tomatoes, would add value to a burger. Buns that are fluffy and big would show everyone that this burger is really worth $10. Customer's are the one's who price what is on the menu. The better the burger looks and the better it tastes will keep customer's coming back for more. A burger that is full of hamburger, maybe half a pound would get men all around America crawling to Mcdonald's to try this new 1/2 pound hamburger, with fresh vegetables and value oozing out of this burger.

Week 8 EOC- My USP compared to three others

It was difficult to find a perfume that was as simple and natural as mine, however I found perfumes that have the same notes in them as mine does. I found the simplest perfumes that I could find and they would most likely be mine competition.

The first is N°9 BLACKBERRY & VANILLA by TRISH MCENVOY.
Mouthwatering, magnetic, Trish's No 9 Blackberry & Vanilla Musk is an irresistible blend of caramelized blackberries and vanilla infused with the warm aromas of musk and white rose

http://www.trishmcevoy.com/products/tabid/61/productid/11/catid/9/sename/n-9-blackberry-vanilla-musk/default.aspx

The second is L’INSTANT MAGIC by GUERLAIN.

Woody floral. L’Instant Magic is a light, soft perfume, a mist that caresses with a trail of flowers on a bed of wood and musk. After the bergamot top notes, the fragrance reveals a musky floral with notes of freshness (rose, freesia). A trail of white musks worked as a ‘muscinade’ (a nod to the celebrated Guerlinade) is warmed by wood and a touch of almond.

http://www.guerlain.com/int/en/base.html#/en/home-parfum/catalogue-parfums/women-fragrances/parfums-femme-linstantmagic/l-instant-magic-eau-de-parfum-3.html

The third is SHALIMAR by GUERLAIN.

Elegance, sensuality, subtlety, feminine influence. Inspired by an oriental love story, Shalimar is the dazzling essence of a woman who is endlessly desirable and forever desired. Like her, Shalimar is at once sublime and intimate. Suave and luscious, this elegantly sensual and undeniably attractive perfume expresses itself in multiple and astonishing facets depending on the moment, the skin or the hour. Shalimar is the essence of femininity. Like all legendary elixirs, it springs from the basin of a magic fountain. The curves of the bottle evoke a gentle roundness while the transparent blue stopper recalls the eternal water fountains of the gardens of Shalimar. Inside the clear glass bottle emblazoned in gold, the mythic perfume glistens with a secret flame.

http://www.guerlain.com/int/en/base.html#/en/home-parfum/catalogue-parfums/women-fragrances/women-fragrances-range-shalimar/shalimar-eau-de-parfum-2.html


Je Suis Moi is natural and simple; it allows a woman to discover who she is and who she can become without having a heavy perfume holding her down. Je Suis Moi only need notes of vanilla and a mild note of freesia and it’s the perfume every woman needs to feel beautiful.

Thursday, March 4, 2010

EOC Week 7- Pitch

Je Suis Moi is for the woman who doesn’t have to try too hard. She is the woman who lives peacefully and in the moment. She is natural and beautiful from the inside out. She is who she is, no questions asked. Je Suis Moi is for young confident women age 18 to 25. It represents what she believes in, herself. A warm vanilla base with mild accents of freesia makes it a light playful scent. Yet sturdy enough you will only have to apply this delectable essence once and it will last all day. Je Suis Moi will be sold at most department stores ranging form $50 for a 1.7oz. bottle and $65 for a 3.4oz. bottle. It will be packaged in a natural yet stunning bottle inspired by the very women it’s made for.