Business Mission Statement

Choosing a perfume is an intense decision. You have to like how it smells and people around you need to have the same appeal. It needs to be an aroma that you can live with smelling like for the day. Je Suis Moi is the perfume that made just for you, the natural, easy going, simple kind of girl. It’s scent is vanilla and a hint of freesia. It is a perfume you can wear anywhere and at anytime. It is a perfume made for the everyday, average girl looking to spice up their life with a hint of freedom. Je Suis Moi is targeted for the Generation Y women. These women “have already started their careers, and are making major purchasing decisions” (MKTg3, McDaniel Lamb Hair, Ch 3, pg 35.)

These women are starting out in the world and are learning what they are interested in buying and wanting. Je Suis Moi would be a perfect addition to their new found life style and interests.

“An individuals’s buying decisions are further influenced by psychological factors: perception, motivation, learning, and beliefs and attitudes.” (MKTG3, McDaniel Lamb Hair, Ch 5, pg 76).

We hope to build new customers relationships with this new product because, “attracting new customers to a business is only the beginning.” (MKTG3 McDaniel Lamb Hair, Ch 1, pg 7)