Week 4 EOC Mad Men

I really like the show Mad Men. It kept me very interested and I think it taught me a little about the advertising world. It was interesting to see the development and struggle the main character had in order to discover and idea on how to sell their particular brand of cigarettes. I learned a little bit about how sometimes a marketing plan can be the opposite of what you want but can help for you to get to where you want to go. In the clip that we saw all of their marketing planning were completely going in the other direction and would not help them sell their cigarettes. Near the end of the clip he finally figured out how to sell his cigarettes by making the customer’s happiness come first and to find a new way to sell their cigarettes without making the customer’s automatically think of cancer when they think of cigarettes. Customer happiness should always be brought into consideration. It is the best way to get your product to sell, you must appeal to your customer.